OUR MISSION...
We know, another clothing brand right? Well, here at Radical. we are trying to do something a little bit different...
Not only has beach life, snow covered mountains, music and being outdoors been our passion for most of our lives, but so has the fashion that comes with that lifestyle.
We wanted to combine that way of living with some aspects that are rarely spoken about, like mental health. Our mission is to launch ranges to help raise awareness, donate proceeds to charity and to help people feel ok to talk about things! We want you to know that, you are all Radical.
MIKIE'S STORY...
Our Radical Mission...
The most common question we get asked is "why are you pushing mental health awareness
through a clothing brand?" And the answer is never just a simple one...
A common reaction when someone reaches out for support in the outdoor sports
community is "But you surf, how can you be feeling depressed?”
This made us realise that there’s a lot of image-based stereotyping involved in these so called ‘cool’ sports. You may be a super rad person, often hitting the slopes - it's all too easy for people to think that you have zero problems, However, if you mention that mental health has been a struggle for you, it's too real - you are opened to judgemental people and your status may be removed from you.
So, why not launch a clothing brand, with a simple but effective logo, that holds a message that says: it's ok to talk and shout about mental health, it's ok to make mental health issues colourful and upbeat and it's ok if the younger generation learn this from an early age,
All whilst making charity donations with proceeds from all sales.
There’s a reason why we do these adrenaline rush sports, and the benefits may be a lot better than we originally thought. All we need to do now is work on the awareness of mental health within outdoor and board sports, check in with each other, lose the stigma and break down that barrier…
After all, if you’re reading this, we all have something in common and we can make a difference one day at a time. And this maybe somewhere...
Radical. – A brand with a message.