Our Radical People

The guy who started the brand! Mikie surfs, snowboards and even plays guitar live sometimes! This guy is working 24/7 and never stops. His idea was to create a brand that is active in raising mental health awareness as well as giving back to the community that is Radical. It's safe to say Radical. wouldn't exist without MikieRad, it was even his Myspace name back in the day! 

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Joining our Radical. slate team is the amazing Olive Newman. Olive shreds so hard in and out of the skatepark and when we met her, that personality made the fit for Radical. perfect! Olive's skating is mind blowing, if you havent seen her skate yet, you will do very soon! Also, we are 100% supporting female athletes that are making a change in sports usually dominated by male athletes! 

After her triple British title win last winter, Casswell has just bagged a new sponsorship with Radical. Clothing — an inclusive snow/surf/skate clothing brand on a mission to raise awareness for mental health.

Learning to ski as soon as she could walk, then switching to the dark side at age six, Amy grew up ripping around Morzine, Laax, and Tamworth Snowdome. Competing at local and national events across the UK and the Alps since she was ten, she’s regularly shared podiums with legend Mia Brookes and has always rocked the biggest smile, no matter her finishing result.

Holly is just badass!!! over the years we have watched her progress to queen of the vert ramp! There's nothing this girl can't do. We are so stoked to have holly on the team, a big supporter in pioneering a younger generation of female skaters, Holly pushes the boundaries of skating. Keep an eye out for her, she's frequently finding herself on podiums up and down the country, especially in the U.K vert series comp.